There is a shopping store chains, SOBEYS, which make incredible cheese buns. The buns are rolled in a swirl like a cinabon, and have air pockets lined with cheese. The air pockets seem to form along the swirl lines so I assume that is where the cheese is. I am looking for a recipe for these buns. They are white bread and rather greasy.
I found a recipe that is similar in concept, however the Sobey's cheese buns have much nicer bread (the bread in the given recipe is terrible!) I found a picture of a very similar cheese bun.