Are 'premium' spices worth the expense?

Question

I have done some calculation. And I think that if I buy a jar of spice from the supermarket, it is about 25 times more expensive (it costs more and you get a fraction of the amount) that getting a bag from my local Asian store.

I am perfectly happy with the cheaper alternatives. But I find it hard to believe that there could be this much markup without some benefits. What are they?

Answer 1

I am going to slightly disagree with the other two answers. First, here is an excerpt summarizing Alton Brown's opinion:

The first step in learning how to cook with spices is learning where to find spices. Now here in America, we do have some indigenous spices: allspice, vanilla, chili peppers, all from here. But by and large, most of your culinary spices come from the other side of the planet. And in their journey from there to here, a lot of things can happen. Not all of them good. They pass through a lot of hands, and all those palms, you know, want to be greased a little bit, quality can go down. So, if you're going to be a world-class spice cooker, you really should try to find yourself a world-class spice merchant. … I sure hope we've inspired you to set up a little spice trade of your own. Just remember: purchase whole spices, whenever you can, from a reliable purveyor—Internet or mail order are fine—and store those spices in a cool, dry, dark, airtight place. And don't keep them around too long. Two years tops for whole spices, and no more than six months for ground.

So, to summarize, the most important thing about buying spices is making sure they are fresh and have been stored properly during their transport. That means buying from a purveyor whom you trust has properly sourced and handled the spices. If you go to a specialty spice merchant, chances are they care enough to ensure the quality of their product, and they charge you more for the convenience of that guarantee. If you shop at an ethnic market that buys imports its spices in bulk, that is okay, as long as the store has enough turnover to ensure that the spices are always fresh, however, you don't necessarily have the guarantee of freshness unless you trust the store owner. Supermarket spices can be okay, as long as they are stored and dated properly. These generally cost more not so much due to the willingness of buyers to pay more, but more due to the fact that there is a longer chain of wholesalers and middle men who all also want to make a profit.

Answer 2

Prices are determined not by the cost of the raw materials of anything, but by what the consumer is willing to pay. Anything that must be sold at a loss because of this is simply not sold/manufactured.

In my experience, the specialty Asian stores (in the UK), or the spice shops and market stalls in other parts of the world usually have better tasting (and more "authentic", if that means anything) spices than supermarkets.

Markup is usually due to things like convenience, brand (people buy Ferarri because it's expensive) and packaging, rather than actual costs.

Answer 3

I can't answer your question, but I can offer an analogy:

Here in Australia mangoes cost $2 to $3 per piece at the bigger supermarkets during mango season. At the markets you'd pay 60c to $1. The commercially grown mangoes all come from the same region (Northern Queensland). This is similar for other fruits and vegetables.

I guess, you pay for convenience.

Answer 4

I am perfectly happy with the cheaper alternatives. But I find it hard to believe that there could be this much markup without some benefits. What are they?

If you are the target audience for your cooking, then to YOU the more expensive spices are decidedly "NOT" worth the extra expense. After all "You are perfectly happy..."

If you are not the target audience then the estimation of worth changes.

Answer 5

Living in China, I see the same brands of spices as I did back home. Also they come in the same bottles or jars. I can also find the same brand in small packets. The price difference can be ten or twenty times just cause you buy a jar rather than a packet. They must be the same thing inside.

There are two factors that I think make a difference to a spice. The fist is it's freshness. How long and how carefully has it been transported and stored and how far it has travelled. If you grow your own herbs then you'll know that this makes a big difference.

The second factor is whither the spice is ground or whole. Once a spice is ground, it looses it's favours much more rapidly. If you want the best flavours, buy your spices as whole pods and grind what you need as you go. I find that many spice can be simply popped into a pepper grinder or ground in a pestle as and when you need them. In China, they actually use most spice whole or simply cracked rather than ground.

Answer 6

Another aspect to quality that is difficult to measure and that is the authenticity of the spice itself. Take saffron threads for example. The yellow threads lack the coveted flavor of saffron that the red threads deliver. Here we enter the gray area of preference but paying less for saffron cut with too many yellow threads will affect the taste of the dish. With cinnamon there are price differences between Ceylon (true) cinnamon and cassia. Vanilla is another complex spice where price usually reflects quality. Inexpensive vanilla may not be an authentic vanilla bean extract (Here's more on what to watch for in vanilla: http://bit.ly/b2uTYj ).

In the U.S. you may also be paying for convenience. For example, when you purchase pumpkin pie spice off the shelf the spices are pre-ground and pre-mixed. In the short-term that little jar may seem less expensive than purchasing the individual spices. But if you factor in, (as Rincewind wisely pointed out), freshness, then in the long run it is more cost effective to purchase the whole form and grind as necessary (except I always purchase cinnamon in a ground form...that question has been discussed here before.)

Whew...great topic, hope my .02 was helpful.

Answer 7

You shouldn't pay ridiculous prices for spice. But you shouldn't buy dirt cheap spices either.

I've had the best experience with Bulk stores - you can smell what you're buying.

I recently had a bad experience with Suraj brand spices, I bought 200g bags of paprika, turmeric and "hot chili" ($4 for 200g bags). They each smelled like a disgusting mixture of feet and paint - and they did not smell very much like they were supposed to. I also got a 200g package of ginger from them. The powdered ginger did not smell bad at all (it smelled like ginger).

The color of these spices was good but the bag was sealed. I'm not putting it past them to have put some kind of dye in there, and it's also possible they used a small amount of a toxic dye (all 3 packages really did smell weakly of paint).

Of course, I threw them away immediately (it was too late to return them - I had bought them several weeks earlier and don't have the receipt). So there's $12 for crummy spices I didn't even enjoy.

Save money and buy good spices!

Answer 8

Personally I'll pay the premium as long as I'm buying from small family owned sources. Maybe its a waste of money but I've been happy with the quality and the exchange of uses and recipes I get while buying is worth the premium.