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With extraordinary exceptions, most of the basic energy drinks has the same basic flavour: tutti-frutti.

Why was it chosen instead of an already known flavour, like cherry or something?

Is it like a marketing idea, like the unique taste of cola or Dr. Pepper?

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Many of them have ingredients in them that is just foul tasting (eg, caffeine). I'd suspect that part of it is to cover up the flavor of other ingredients; it's harder to match a specific flavor when you're dealing with something assertive. – Joe Oct 3 '13 at 13:47
up vote 4 down vote accepted

A lot of the defining ingredients of energy drinks have very strong flavors. Caffeine is quite bitter, B vitamins can be very sour, and Vitamin C is tart. A strong sweet-tart flavor is one of the most palatable ways of masking all of these flavors.

There's also a certain amount of brand copying going on. Red Bull was probably one of the first big brands on the market. Since their flavor is cloyingly sweet & tart, a lot of their competitors went for a similar flavor profile.

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I think the real question is why anyone drinks these things.... – SAJ14SAJ Oct 3 '13 at 15:55
@SAJ14SAJ Nowadays I drink ~3 "cans" each week. I need it to be able to concentrate all day since I have very long days to learn. – Zoltán Schmidt Oct 3 '13 at 16:21
Aside from the caffeine, I think most energy drinks are only good for producing very expensive urine. – SourDoh Oct 3 '13 at 17:05
@sourd'oh I drink it for the caffeine of course, I know that energy drinks are not better than regular coffee, but coffee makes the smell of my mouth awful and I don't even like its taste. – Zoltán Schmidt Oct 3 '13 at 17:29

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