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Example: https://youtu.be/lVcTvHTn6Dw?t=325

This chef is very French, yet he talks about Fahrenheit. In France, which is in Europe, surely they use Celsius? He seems to "think" in American terminology, which I find puzzling. I really expected a French chef to be all about Celsius, kilograms and other typical European conventions/measurements. To be fair, I don't remember if I've heard him refer to "cups" or other American measurement units.

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    Well, as a YouTube chef I would imagine that he uses whatever units his target audience is most comfortable with. Since he's speaking English, he's likely not targeting a primarily French audience.
    – user141592
    Jan 9, 2022 at 9:53
  • 4
    The only people who use degrees Fahrenheit are old people in the UK, Americans, and Liberia. Everyone else will have used SI units since birth so clearly he's addressing his Liberian and British septegenarian audience :)
    – Arkhem
    Jan 9, 2022 at 11:26
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    He's an American TV chef (originally from France). He is obviously using Fahrenheit for his American audience. The French don't use the Fahrenheit scale at all, and neither does most of the world. Even here in the UK which took a bit longer to go metric, it's only old people who might still remember it. I'm in my 50s, and it's totally alien to me. I'd have to look up a conversion table online.
    – Billy Kerr
    Jan 9, 2022 at 12:49
  • As @BillyKerr implies, °F in the UK isn't printed on cooking instructions (except very rarely) or oven controls. It is sometimes included in recipe books, even modern ones
    – Chris H
    Jan 10, 2022 at 10:23
  • A lot of chefs also refer to gas marks.
    – Neil Meyer
    Jan 11, 2022 at 18:32

1 Answer 1

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His target audience is American, hence the Fahrenheit reference. His other videos mention 'eggplant' and Thanksgiving.

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