Those ice packs are full mainly full of water, with dye and some sort of preservative. You can tell they're water because the liquid expands on freezing and only water does that.
A given quantity (weight) of ice will take the same amount of heat to melt whether it's in plastic or not. So, apart from a small error from the weight of the plastic, ice packs will be as capable of cooling as the same weight of ice.
Ice packs won't, however, cool a water batg quite as quickly as ice cubes, for two reasons
- the plastic shell acts as an insulator
- they have less surface area (one big lump compared to lots of little ones)
The latter point also means they won't cool the bath as evenly.
But having said that, they'll be fine if you're sensible:
- use fairly small containers with gaps between them (that's important with vacuum sealing as you can't stir the food) . This is a good idea anyway
- use more, smaller ice packs to increase the surface area
- stir the chilled water bath, or move the food around in it.
- seal the containers well (of course you're doing this) as any leakage will contaminate the outside of the ice packs rather than going down the drain.
In practice, for fairly small quantities, even cold tap water chills small portions fast enough to go in the fridge with plenty of time for them to finish cooling within safety guidelines; ice can provide convenient speed but isn't absolutely necessary except for thick pieces.