In supermarkets in the UK, either in store or online, their are multiple types of bread, of which two are:
- "Sliced" bread, eg. this. A large proportion of this bread on the shelves is wholemeal, I would estimate over 25%.
- "Freshly baked" bread, eg. this. As I understand it this is supplied to the store part baked and finished in the store bakery. A large proportion of this bread on the shelves is wholemeal, I would estimate over 25%.
- "Part Baked" bread, eg. this. This bread is almost exclusively white. You can get "brown" part baked baguettes but as I understand it this is just while flour that has had some of the bran added back in, it contains none of the germ of the seed which is supposed to be healthy. I have never seen wholemeal part baked bread for sale anywhere, though I have not looked much beyond supermarkets.
Why is the apparently popular wholemeal bread not available to the consumer as part baked loaves? It seems it cannot be a technological problem as the supermarkets manage it for "freshly baked" bread. It seems there would be the demand considering other bread styles are so commonly offered in wholemeal.