I stopped by a farm stand last weekend, and found the strawberries were rather pale looking. I commented on this, and the farmer assured me that this was no worry, and that furthermore I should be wary of bright red strawberries. His claim was that bright red strawberries at the supermarket are in fact dyed that color.
Is it common practice to dye berries? Is it even legal? Is this something one would normally expect to find at a grocery store, or is a technique used elsewhere (say, commercially, or in restaurants?) Or is this guy just trying to convince me to buy his product?