So, in my local supermarket, I stumbled upon these bags of "Wiltshire Cured Ham, Mature Cheddar and Farmhouse Chutney" flavoured crisps (a.o.) and inquisitive as I am I couldn't help myself but to try them out and discover what glorious tastes these produced.
Lo and behold my surprise when they turned out to taste just like many others on this list of flavours. I tried my best, closing my eyes, looking for a hint of cured ham, maybe a vague sense of cheddar, but as hard as I tried, I couldn't make out anything remotely close to it.
Hence my question, how do they make such flavourings?
Yes, here's the list of ingredients:
Potatoes, Sunflower Oil, Rapeseed Oil, Wiltshire Cured Ham and Mature Cheddar with Farmhouse Chutney Seasoning [Contains: Sugar, Salt, Natural Flavourings, West Country Mature Cheddar Powder (from Milk), Fruit Powders, Spices, Dried Milk Whey, Parsley, Acid (Citric Acid), Wiltshire Cured British Ham Powder, Colour (Paprika Extract), Vinegar Powder.
But, my point is, apart from there being no "chutney" in there at all, for example, how do people come up with this? Do they boil down a Wiltshire cured ham and dry the slurry to a powder? And what about the cheese? Was it cheese in the first place? And who comes up with this? Is there some cook who says: "Hmmm, this sure is a tasty dish here on my plate, how about I take those chips (fries) and add the rest of the meal to it as a flavour!" and who then goes out and 'distills' the rest of the meal?
I know that "beef extract", which you can find as an ingredient sometimes, is actually boiled down and dried cow, but how about this?