I buy these in Morocco. In the state seen in the picture, they are hard and inedible. When you put them into hot oil, they inflate, doubling in size, and become soft and edible. We call them "chips", but I don't think they are. What are they ?
I think this is a snack which puffs up during frying, and has no standard name in English. A popular brand in Europe is Pom Bears, which is shaped like 2D bears.
They start out looking like raw store-bought noodles. When deep fried, they puff up and expand, a bit like puffed rice, and get crispy and airy. If you tried classifying them, you could end up declaring them a subtype of chips (UK: crisps) but they are certainly not the thing people imagine when they hear the term.