I've started this thing were I bake bread and mold it into the shape of a bunny for Easter. Last year the bread turned out really hard and was hard to eat. I'm not much of a baker so any help would be appreciated. :3

I've started this thing for Easter where I bake bread and mold it into the shape of a bunny. Last year the bread turned out really hard and was hard to eat. How can I be able to shape it but have the bread soft when it's cooked?